Nascar Racing – Nascar Shop

NASCAR Diecast model cars have been available for generations, and the success of NASCAR, their popularity and value is on the rise.

There are thousands of different paint schemes available for the most popular 1/24 scale Nascar Diecast cars, which means you are sure to find replicas for just about all the racing teams and their cars that participate in the NASCAR racing circuit.

Diecast cars have been around since nearly the beginning of the 20th century. But the toys themselves and the market for them has evolved over that time. Early versions of the cars were cheap and often broke after extended use. With improvements in the casting process, a sturdier
toy was produced. The major auto makers started partnering with toy manufacturers, like Mattel, to make diecast models of their newest cars. This was seen as a good marketing strategy because it got a model of the car into the family and the children were excellent source for influencing parent’s purchasing decisions. It all culminated in the 1980’s when the collectibles market for die-cast car was born. (178)

In the 1990’s, Racing Champions and other brands began to make replicas of Nascar cars in 1/24, about 8 inches long, and 1/64, about 3 inches long, scale. This opened up a huge new market for collectibles. When a NASCAR legends like Dale Earnhardt Sr. would appear at a race with a one time
custom paint job, a commemorative, officially licensed Nascar Diecast car would be made especially for the event, creating an instant collector’s item.

The growing number of NASCAR fans made a perfect match for this business opportunity. Selling limited edition replicas drives the demand for them. Earnhardt, who helped to start the special paint craze, started his own die-cast car company, Action Collectibles. There are now dozens of companies making NASCAR diecast cars.