NASCAR blogs
Many in the NASCAR community are using new social media platforms and blogs to interact directly with fans.
The contact between NASCAR competitors and fans has long been a driving force to its popularity, something the new wave of online media is helping to continue. The wide number of NASCAR members utilizing accounts on Twitter, Facebook and MySpace offer fans an inside look at the sport from never before seen perspectives.
Twitter updates help keep the most ardent fans informed on happenings throughout the week, especially during a race weekend. The array of different personalities updating from the track gives fans following NASCAR an immediate view of the action. Fan response has been overwhelming, with virtual viewing party that consistently ranks among the top trending topics on Twitter.
The willingness for NASCAR participants to share small portions from their personal lives has kept fans engaged with the sport. For many fans across the world, the information made available online is invaluable.
Most NASCAR sanctioned tracks use the online tools to stay in touch with fans. New Hampshire Motor Speedway plans to use social media sites as its primary tools in giving fans instant updates and breaking news during events. Daytona International Speedway and Auto Club Speedway have held promotions with fan input collected from Twitter and Facebook.
Blogs are another way that fans can post comments about NASCAR happennings and the proliferation of them is far and wide. From reaction to events to short and long term perspectives on cars, teams, sponsorship or just remarks about drivers, it runs the gamut of involvement. These
social media methods are sparking a level of involvement that is only starting to effect NASCAR. It is going to be interesting to see if all this communication expands the sport and if that translates into growth.
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